Higashi Chaya District is a place where modernity and tradition collide. As you walk down the back streets, you will come across INSPICE KANAZAWA, a spice brand from Kanazawa.

"INSPICE KANAZAWA" brings together die-hard fans who are fascinated by the original spices made by artisans.

We spoke to the company's president, Akira Nishimura, about the appeal of these spices.

Spices are natural scented paints

Spices are defined as "a general term for spices made from anything other than the leaves, stems, and flowers of plants." It is said that there are more than 350 types of spices used in the world, and that there are thousands of times more spices that have not yet been discovered.

Nishimura feels that the appeal of spices is that he can discover these undiscovered spices and create and deliver flavors that no one has ever experienced before.

Nishimura says that the fun of spices lies in how they change depending on the combination, such as by combining three ingredients that don't usually go together.

For Nishimura, spices are like fragrant paints created by nature.
Just like combining paint colors to create your favorite color, different combinations of spices can create different flavors.

The deep world of spices

The Dish series by "INSPICE" is an all-purpose seasoning made from rare spices that can't be bought at supermarkets.

The Dish series is characterized by being made from 100% plant-based ingredients, and is salt-free and additive-free, as it contains flavorings to enhance the flavor.

It has also become popular as a spice that can meet the health needs of a wide range of people, including the elderly and athletes.

At "INSPICE" you can try a dish series using potato chips.
Even though they are sprinkled on potato chips of the same flavor, they each take on a completely different flavor. Try it out and experience it for yourself with your sense of taste and smell.

And chai is the drink in which Nishimura felt the depth of spices.

INSPICE sells Chai Spice Packs, which combine 12 special spice blends with tea leaves.

Not only can you enjoy authentic chai, but the time spent making chai itself is a part of the lifestyle proposed by "INSPICE".

"Chai Instant" was developed at the same time as the "Chai Spice Pack" was completed. Nishimura says that he rediscovered the deeper world of spices while developing the product.

Even if you use the same spices and blend them together, they will not taste the same. Even a small amount can change the flavor.
It took two years of development to deliver this exquisite chai.

The culmination of all that effort and technology is "Chai Instant," an authentic chai that you can make in the microwave on busy mornings or when you want to relax.

"INSPICE KANAZAWA" is an experiential shop where you can try out all the aromas and flavors of the Kanazawa-based flavoring brand "INSPICE."

Spices add color to your everyday life

In fact, you can enjoy spices without thinking too hard about them. However, spices can be difficult to use because it is easy to make mistakes with them because they are "flavorless" or "over-spiced."

INSPICE's Spice Curry Symphony product is packed with just the right amount of spices, allowing you to easily enjoy authentic spice curry at home.

"Spices are still not very familiar in the food category. I hope people will take home the idea that there may be new ways to enjoy food. INSPICE products are suggestions for making everyday life more fun and enjoyable, they are tickets that can be the catalyst," Nishimura shared his thoughts.

When I actually enjoyed the authentic chai with breakfast, I felt warmer and more satisfied with my morning. I want to come back to the store and enjoy that aroma again.

INSPICE KANAZAWA is a store that goes beyond experiences to bring new excitement to your life.

It's a wonderful space where you can chat with the staff about spices and enjoy exceptionally delicious chai.

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INSPICE KANAZAWA
電話：080-3745-7030
住所：金沢市東山1丁目10-2
アクセス：ホテルリソルトリニティ金沢から徒歩20分/「東山」バス停から徒歩4分
HP：https://inspice.jp/pages/inspice-kanazawa
SNS：https://www.instagram.com/inspice_kanazawa/
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