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2024.07.31

Expressing your thoughts and shapes transparently. Akihabara "toumei"

NEIGHBORS

Expressing your thoughts and shapes transparently. Akihabara "toumei"

A five-minute walk from Akihabara Station, you will find "toumei" at "2k540", a facility themed on "manufacturing" under the elevated railway line, which brings new value to acrylic.

 

Completely different from the clear glass exterior, when you enter the store you feel a warmth emanating from the wood and softly colored products. Welcoming us is Saori Nakayama, who handles product planning, sales, and PR at "toumei."

 

As he picked up each product, including tableware, accessories, and work items, he talked about the possibilities of acrylic resin and the thoughts that went into each product.

 

 

We want to enrich your life with acrylic resin

 

The haze characteristic of watercolors creates a gentle atmosphere (chopstick rest)

 

 

The basis of "toumei" manufacturing is acrylic resin, which has excellent transparency and durability. It is used in many familiar products such as computer screens, smartphone display windows, home appliances, and daily necessities.

 

Nakayama talks about the beginning of "toumei" as follows:

 

"Our origins lie in the contract manufacturing and sale of simple fixtures to enhance a space. But we started "toumei" about 10 years ago to expand the possibilities of acrylic resin and develop original products that offer a richer lifestyle."

 

 

Roughly pixelated floral cut-out designs (gift cards/badges)

 

 

The appeal of "toumei" is its unique design that combines acrylic and natural materials. The inorganic feel of acrylic combined with the Japanese four seasons and pale colors creates a different impression. It tickles the hearts of all who visit.

 

The store is filled with items that are perfect for everyday life and embody the vision that was in place when the business was launched.

 

 

Design using pressed flowers (coaster)

 

 

"At "toumei", products that incorporate traditional Japanese motifs and the four seasons are very popular. They seem to be especially good souvenirs for overseas customers, as they allow them to feel the Japanese atmosphere."

 

 

Pine and cherry blossom prints (bonsai)

 

 

A puzzle-style map of Japan.Enjoy the fun of making it.

 

 

A product that makes creators want to collaborate

 

A product that adds color to paper cutouts that tend to have a monochrome image

Collaboration with a paper cutting artist

(coasters, badges, ornaments)

 

 

We also asked for some tips on how to continue creating products that appeal to customers.

 

"At "toumei", we have a group of creative people, and each person's ideas are reflected in the products. If the sales staff learn the skills, they can also get involved in the production in the store. Regardless of their role, everyone can come up with ideas and be involved in the planning and manufacturing process, which may be what supports us."

 

It's not just customers who are fascinated by the products produced by "toumei." Creators also seem to respect the brand.

 

"In fact, we have been approached by illustrators, chopstick manufacturers, and other people involved in manufacturing, and have even collaborated with them."

 

 

A collaboration product with the brand "emoemo" featuring original illustrations by artist Kanako Kamiya.

 

 

Collaboration products with a chopstick manufacturer (foil-stamped chopsticks and chopstick rests)

 

 

A dynamic wrestler.

Collaboration product with artist Daizaburo Sakamoto

 

 

Gold foil stamping adds a touch of glamour to your dining table

Popular as wedding favors (tableware)

 

 

Some people who come to "toumei" for the first time look puzzled.

 

"Customers gradually learn what kind of shop "toumei" is, as they realize, 'Oh! They sell plates,' or 'They have ornaments,'" says Nakayama with a smile. "Some customers enjoy the feeling of exploring."

 

When you pick up a "toumei" product, you can feel the warmth and gorgeousness of the material. It is likely to be a chance to make you laugh, create a warm and peaceful life, and convey your feelings to your loved ones.

 

toumei
電話:03-6240-1117
住所:東京都台東区上野5-9-16 AKI-OKA ARTISAN Q-3
アクセス:JR秋葉原駅から徒歩5分/ JR御徒町駅から徒歩3分/東京メトロ末広町駅から徒歩3分
HP:https://toumei.asia
SNS:https://www.instagram.com/toumei.asia/
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