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2024.03.23
After walking north for about six minutes under the lively Akihabara Station overpass, you will arrive at 2k540, a town lined with white pillars and filled with a sense of dignity and craftsmanship.
GLEN CLYDE SOCKCLUB TOKYO adds color to the monotone space. They continue to create products with precision and care, and are working to raise the value of socks.
Glen Clyde is a socks manufacturer that runs GLEN CLYDE SOCKCLUB TOKYO. We spoke with Terumi Kubota, who was fascinated by the socks they made and switched jobs from a sales clerk at a select shop to work at Glen Clyde.
When you have good socks on, you are complete.
Kubota first learned about Glen Clyde when she was working at a select shop in her previous job. "Of the many socks available, Glen Clyde socks were by far the best in quality," she says with a sparkle in her eyes.
"Socks are consumable items. Compared to clothes and shoes, they may seem inconspicuous. We questioned that notion, and for over 30 years since our founding, we have placed 'presence,' 'durability,' and 'comfort to wear' at the core of our manufacturing," he told us about Glenn Clyde's philosophy.
By achieving "presence," "durability," and "comfort," socks will be loved for a long time. "Glenn Clyde" shows us a new value.
A small but elite team passionate about manufacturing
Glen Clyde has only 15 employees. In addition to planning, designing and selling its own brand, the company also handles overseas expansion and manufacturing for other companies' brands.
Kubota talks about the strengths of being a small company: "A specialized team selects the yarn, shape, and machinery for the socks, but we shop staff are often involved in the process from product planning to manufacturing and sales. We can explain to customers in our own words the thoughts and characteristics that we put into the socks."
"We are able to reflect the unique opinions of our sales staff, who are in daily contact with customers. It's rare to find a company where sales staff have the ability to comment on plans and prototypes. We enjoy making socks without compromising."
Furthermore, the process from planning to the completion of the socks is published on the website under the title "Sock Lab. Genryu Project," sharing with customers the little-known behind-the-scenes aspects of product development.
"Socks that say goodbye to the cold"
This product was created through trial and error in terms of materials, shape, comfort, and machine selection in order to eliminate the discomfort of cold feet in one pair of shoes.
Realizes a gentle touch
(Courtesy of the interview source)
"Relacks"
An eco-friendly product made from leftover yarn from sock manufacturing
By eliminating the heel part, the design is designed to last a little longer.
(Courtesy of the interview source)
This isn't the only way the story is told. The tags attached to the socks also feature a creative touch. The illustrations, product names, and stories on the tags are all hand-designed by Glenn Clyde's designers. Some customers even purchase the socks and tags as works of art.
"Repos"
A product created with the idea of choosing a drink to suit your mood of the day.
Creating an exciting space
"GLEN CLYDE SOCKCLUB TOKYO" has a homey atmosphere, where you can talk to each other and take your time picking up socks.
"We want this to be a place that not only provides the functionality that customers are looking for, but also fulfills their expectations and excitement by telling the story behind each sock," Kubota said, speaking on behalf of the founder about the store's opening.
"LIFE LONG"
A durable product with a lifetime replacement guarantee
Glen Clyde accepts exchanges for socks in the LIFE LONG series if they develop a hole, as an effort to allow customers to enjoy the same socks for a long time. This service is only possible because they are confident in the durability of their socks. Many customers come in to exchange their socks after wearing them for over four years when they finally develop a hole. Furthermore, they shared some tips for making them last longer, such as "turning the socks inside out and placing them in a laundry net when washing" and "letting them rest for a few days after washing before wearing them."
Glen Clyde socks aim to dispel the stereotype that socks are a consumable item and to continue to be with us forever.
GLEN CLYDE SOCKCLUB TOKYO
電話:03-5846-8907
住所:東京都台東区上野5-9-23 2k540-J1
アクセス:JR秋葉原駅(電気街口)から徒歩約6分/JR御徒町駅(南口)から徒歩約4分/東京メトロ末広町駅から徒歩約3分
HP:http://glen-clyde.com
SNS:https://www.instagram.com/glenclydesocks/
https://www.facebook.com/GCSockClubTokyo
*営業時間や定休日についての詳細は、上記リンク先にてご確認ください。