JA collaboration! Limited-time welcome service for the New Year's holiday season: "Welcome Milk Stand"

From Friday, December 26th to Wednesday, January 14th, RESOL HOTEL across the country will be offering a welcome service called "Welcome Milk Stand" that guests can enjoy freely.

This service is planned to support domestic raw milk consumption during the New Year period, when raw milk supply and demand eases.

"Welcome Milk Stand" will be held for a limited time only

During the service period, dedicated refrigerators will be set up in the living lobby and lobby of the hotels, and guests will be able to freely pick up and enjoy a welcome drink of local milk, which varies by hotel.

"Welcome Milk Stand" is a collaborative project with the National Federation of Agricultural Cooperative Associations (JA Zen-Noh), which sells agricultural and livestock products and supplies production materials, etc., as a "bridge that connects producers and consumers with peace of mind."

"Milk Smile Project" - an activity to support milk consumption

The "Milk Smile Project" is a public-private partnership project launched in June 2022 by the Ministry of Agriculture, Forestry and Fisheries and J Milk General Incorporated Association, with the aim of increasing consumption of milk and dairy products.

RESOL HOTELS also ran a similar "Welcome Milk Stand" service at six hotels in the Tokyo metropolitan area during the summer, and this time it was rolled out nationwide to coincide with the New Year period, when demand for milk is at its lowest.

The nostalgic taste of the milk I used to drink at school lunches, and the local milk I'm seeing for the first time.
Please enjoy some milk as a relaxing break while traveling.

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Details of "Welcome Milk Stand"
■ Implementation period: Friday, December 26, 2025 to Wednesday, January 14, 2026
■Available from 13:00 to 19:00 *Available while supplies last
■Fee: Free
■Provided milk
<Hokkaido region>
Special Yotsuba Milk (Yotsuba Dairy Co., Ltd.)

<Capital area>
Rakuoh Milk (Rakuoh Cooperative Milk Industry Co., Ltd.)
Nokyo Milk (Kyodo Dairy Co., Ltd.)

<Tokai region>
Nokyo Milk (Kyodo Dairy Co., Ltd.)

<Hokuriku region>
Agricultural Cooperative Milk (I Milk Hokuriku Co., Ltd.)

<Kansai region>
Mainichi Milk (Japan Dairy Cooperative)

<Kyushu region>
Rakunou Milk (Kumamoto Prefecture Dairy Cooperative Association)

<Okinawa region>
Oaso Milk (Kumamoto Prefecture Dairy Cooperative Association)

*Limited to hotel guests (one bottle per person)